Our shawls begin as raw wool on the banks of the Jhelum. They are spun on the charkha, woven on wooden looms and embroidered by hand in sozni needlework that can take a single artisan three months. We pay above guild rates and credit every maker by name.
Sozni is needlework so fine it reads as painting. Artisans trace chinar leaves, paisleys and vines in silk thread, a few millimetres at a time, so the pattern appears on both faces of the shawl.
